Is Now a Good Time to Relaunch Your Decorative Concrete Business?

So, you started your decorative concrete company, but the business stopped working for you -- or maybe you stopped working the business.

You may be asking, is it worth it to start all over again?

Maybe it's time for a decorative concrete business relaunch.

I will highlight common reasons why a business relaunch may be necessary and three elements to consider when determining if it's a good time for you to relaunch your decorative concrete business.

Be sure to read to the end because I'm offering up some bonus tips to rebrand your business -- because sometimes a relaunch is also a perfect time to rebrand.

Are you a prime candidate to relaunch your decorative concrete business?

Many scenarios make you a prime candidate to relaunch your decorative concrete business.

Maybe you're a Northern dealer who has to shut down for the winter each year. Relaunching seems to be an annual requirement.

Maybe you are a Southern dealer coming out of the holiday lull.

I've also talked to guys who have stopped working their business because decorative concrete was a side hustle, and they got spread too thin or sidetracked with other things.

Or another common occurrence is someone who got going, got busy, stopped asking for referrals, slowed or shuttered their marketing, and woke up one day to weeks and months that did not have new installations booked.

Pro Tip: You must invest marketing dollars into Google ad words and Facebook even in your busiest times. Even a minimum investment will meet the algorithms' requirements and ensure prospective customers are seeing your posts.

Here are three elements to consider to determine if you're primed for a business relaunch.

Element #1: A renewed desire

Do you WANT to relaunch your business?

Being an entrepreneur is hard. You have to really want it to make it worth it.

Sure, there are aspects of the business you're not fond of, but if, on the whole, you really like decorative concrete, you may be ready to relaunch.

Element #2: A clear view of the marketplace

If you are in a position where you want to relaunch, then you've already launched once.

This gives you a distinct advantage. You've put yourself out there before and should know what worked and what didn't.

For example, if you install decorative concrete in the north, you now know which months you can actively work and the reality of installations in the winter.

I recently talked about three reasons why I think a decorative concrete business is a good idea to start. They are valid reasons for relaunching, too.

Element #3: A better plan

If you’re going to go through the trouble to relaunch your business, do it right. The time for throwing something against the wall to see if it sticks has passed. You need a solid plan with proven results.

That’s why we created our Quick Start Online Course. And while it is a Step-by-Step System for Launching Your Decorative Concrete Business, they are the same steps you’ll need to follow to relaunch.

We’ll teach you how to pair specific business knowledge with what you've learned in becoming an expert at decorative concrete.

By following the course plan, you can see if you missed any steps in setting up a professional business. We’ll share our simple marketing strategies to get the phones to ring, offer best practices to acquire new customers, show you how to make the most out of your estimates, and keep your funnel full of prospects so that you don't ever have to re-launch again.

In addition to the education, we provide specific action steps and bonus resources to guide you down a path to re-launching and sustaining your decorative concrete business.

And there are three coaching calls built-in. The accountability you'll receive through the personal coaching calls will keep you on track with YOUR goals.

By the end of our time together, you'll be well on your way to achieving financial freedom and rebuilding the business of your dreams!

Bonus Tips on Rebranding

A relaunch is a perfect time to rebrand if you need to. So, here are some tips to get you started.

Tip #1: Choose a name that reflects your business

If the phrase “decorative concrete” isn’t in the title of your business, you might consider adding it at the relaunch.

If you already have too much invested in your name (truck wraps or marketing pieces), choose a great tagline you can use in your marketing promotions.

Stay away from clever or ironic names or taglines. You want your customers to clearly know you offer decorative concrete.

Tip #2: Update your logo

There are freelance designers you can connect with on sites like Fiverr that can assist in creating an updated logo.

After all, a fresh start deserves a fresh look!

Tip #3: Market your changes

Use your updated name and look as the reason to make a splash online.

You don’t even have to tell people you’re relaunching. Frame it as shouting from the rooftops the improvements you've made to your business.

Start running Google and Facebook Ads and inform everyone about your new look. This will act as double duty to share your services, too. 

So there you have it.

We've given you scenarios that lead to the need to relaunch, three elements to consider when determining if it's a good time to do so, and some rebranding tips in case that is part of your relaunch.

If you're ready to launch or re-launch your decorative concrete business, we'd love to be your partner for success, whether it's investing in our online course or opting for custom coaching.