Looking for a New Business Idea in 2023? Why Decorative Concrete is a Good Business to Start

If you're looking to start a business in 2023, these are my top three reasons why starting a decorative concrete business is a good idea.

Even if you already own your own decorative concrete business, keep reading because I'll share five words you should be using in your marketing in 2023.

Reason #1 - The predicted economic climate

2023 looks to boast higher interest rates and a slowing real estate market.

What does that mean for a decorative concrete professional?

Homeowners will respond in one of two ways. Either they will take measures to differentiate their property from others on the market, or they will choose to beautify their existing property for their own use. Either way, you can serve their decorative concrete needs.

Reason #2 - Decorative concrete is in higher demand

Over the last few years, decorative concrete has become more mainstream. It’s getting to the point that if you have a nice home and property bare concrete feels unfinished.

This is good news for decorative concrete professionals.

Designers, bloggers, magazines, and Pinterest boards are all suggesting custom staining and concrete overlays as a way to dress naked concrete.

Whether it's inside or outside, dressing bare concrete offers an affordable and practical application.

Wood-look overlays are often more durable and very competitively priced against exotic woods and high-end laminate floors. Plus, they are a practical application for homeowners with allergies or those who need durability and ease of care as with pets.

Don’t forget concrete overlays are also more environmentally friendly. They are a sustainable product vs. exotic woods or carpets that have to be changed on a regular basis. Sustainable products continue to be in high demand.

Reason #3 - The relative low-cost entry into the industry

When looking at business opportunities, becoming a decorative concrete contractor has one of the lowest capital outlays to get started in comparison to a retail business with inventory and a storefront or other business opportunities that would require an office location or office staff.

Entry into decorative concrete requires transportation, a moderate amount of tools, and minimal product inventory requirements.

I was talking to a prospective decorative concrete dealer the other day who came from a franchise scenario where it costs hundreds of thousands of dollars to secure a location and meet the branding requirements of the franchise. This doesn't even account for ongoing give-backs of percentages of revenue whether he’s profitable or not.

Contrast this with your decorative concrete business where you’re in full control of how you run and market your business and how you invest your proceeds.

BONUS - Five Words You Can Use In Your Marketing Efforts

Once you launch your decorative concrete business, here are five words you can use in your marketing efforts as you describe decorative concrete.

Stylish

Decorative concrete is stylish because many options compete with high-end materials like granite, marble, natural stone, and even wood.

Versatile

Decorative concrete is versatile because there are many ways to make concrete look luxurious and expensive.

Affordable

You can describe decorative concrete as affordable because you can get a luxurious look for a fraction of the cost

Durable

It's durable because it is concrete after all.

Low Maintenance

Decorative concrete is low maintenance because, with proper installation and sealing, all it needs is minor sweeping and occasional mopping inside or a rinse-off outside.

Be sure to use these 5 words in your marketing as you launch your new business in 2023.

WHAT ARE YOU WAITING FOR?

If I've convinced you that a decorative concrete business is right for you in 2023, download our free cheat sheet, "7 Proven Steps to Launch Your Decorative Concrete Business." We'd love to support you in this journey.

Want to talk about it? Click here to schedule a free one-on-one consultation with me to see if decorative concrete is right for you.