Straightforward Marketing Ideas for your Decorative Concrete BusinessMay 08, 2023
You don't have to be a marketing expert to promote your decorative concrete business effectively. I have some simple tips and doable ideas to get you started.
In this post, I’m going to lay out a basic marketing framework for your decorative concrete business. And within that framework, I will give you practical ideas you can begin implementing THIS WEEK.
Be sure to stick around to the end because, as a bonus, I'm going to share my thoughts on lead source tracking to measure how your marketing is working for you.
Keep it simple.
By keeping your marketing simple, you can help ensure that your message is heard and understood by your audience and increase the likelihood that they will take the desired action.
Tip #1: Show your systems
Decorative concrete professionals have the distinct privilege of working in a visual industry. We can show our potential customers that we can deliver the results they are looking for through photos.
Our favorite way to show off our systems is through before and after photos.
Tip #2: Use simple language
Avoid using industry jargon or technical terms that your audience may not understand. Use simple, clear language that is easy to understand.
Pro Tip: When speaking to future customers, focus on the benefits of your systems. Saying your system withstands high traffic and is twice as strong as bare concrete is more meaningful than spouting off that the compressive strength is 5700 PSI at 28 days.
Tip #3: Stay on brand
Stick to clean, simple designs that are easy on the eyes and remind people of your brand every time they see them.
Using consistent colors and fonts is a nice touch.
For example, DCE sports black, orange, white, and gray. This color scheme comes from our logo and is consistent throughout our online presence -- social media, newsletters, and website.
For our decorative concrete company, CTi of Acadiana, we use red, black, white, and gray.
Tip #4: Leverage social media
Social media is a powerful tool for promoting your business or product. Choose the platforms that your target audience uses the most and focus on building a strong presence there.
For our decorative concrete company, we use Facebook and Google.
Not only do we post every completed project on Facebook, but we also run ads on Facebook to promote our business. Our most common ad on Facebook is a boosted post. Boosting a post on Facebook means paying to promote a specific post from your Facebook page to a wider audience.
By boosting a post, you can increase its reach beyond your current audience and potentially drive more engagement and traffic to your page or website.
To boost a post on Facebook, follow these steps :
- Go to your Facebook page and find the post you want to boost.
- Click the "Boost Post" button underneath the post.
- Choose your target audience by selecting the location, age, gender, interests, and behaviors of the people you want to reach.
- Set your budget and duration for the boost. You can choose a daily or lifetime budget and select how long you want the boost to run.
- Preview your boosted post and make any necessary changes.
- Click the "Boost" button to launch your boosted post.
- In your boosted post, you should make it clear what you want your audience to do next. We normally say something like, "Call our office today to schedule your free estimate."
Our other paid marketing source is Google Ads.
Google Ads (formerly known as Google AdWords) is a powerful advertising platform that can help you reach your target audience and drive traffic to your website.
The same suggestion applies to these ads. If you are driving traffic to your website, be sure that your website has a call to action that is clear.
When future customers land on our website, they are asked to "schedule their free estimate today" throughout the site.
Tip #5: Utilize customer testimonials
Positive reviews and testimonials from happy customers can be a great way to promote your business.
Highlight these on your website and social media channels to build trust with potential customers.
Tip #6: Stay consistent
Consistency is key when it comes to marketing. Develop a regular schedule for posting content and stick to it. This will help you build brand recognition and keep your audience engaged.
I should add that consistently placing paid ads (even if the dollar amount is low) is important to meet the algorithm requirements of Facebook and Google.
Bonus: Track Lead Sources
Tracking lead sources is an important way to measure the effectiveness of your marketing efforts.
By identifying where your leads are coming from, you can determine which marketing channels are most effective and adjust your strategy accordingly.
So what should you do to track your lead sources?
Let's keep it simple.
#1 Ask every person who calls for an estimate how they heard of you
#2 Log that information
#3 Analyze the data to see what's working and what isn't -- and adjust accordingly.
By tracking your lead sources, you can gain valuable insights into the effectiveness of your marketing efforts and make data-driven decisions to improve your overall marketing strategy.
So there you have it.
So there you have it — six simple marketing tips with actionable ideas you can start incorporating into your decorative concrete business today, AND an even simpler plan to track your lead sources to make sure your marketing is working.
Remember, marketing is a process that takes time and effort. By following these tips and staying committed to your marketing efforts, you can effectively promote your decorative concrete company without being a marketing expert.
Be sure to subscribe to our YouTube channel for more tips to launch and propel your decorative concrete company forward. And sign up for our email list below so you never miss new targeted advice for launching and optimizing your decorative concrete business.
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