Benefits of Hiring a Business Coach for Your Decorative Concrete Business

May 22, 2023

As a decorative concrete contractor, you know that running a successful business requires more than just installation skills and hard work. That's why more and more contractors are turning to business coaches to help them take their businesses to the next level.

Today I will explain why hiring a business coach could be one of the best decisions you make for your decorative concrete business.

Be sure to stick around to the end because I've got a tip for those who don't need a business coach.

Here are three ways a business coach can help your decorative concrete business.


First, a business coach can help you identify your strengths and weaknesses and develop a plan to leverage your strengths and address your weaknesses.

One of the first things I do with my Decorative Concrete Engine clients is to get them to start tracking critical numbers in their business.

Your strengths and weaknesses will be revealed in your numbers.

For example, tracking your numbers reveals that you need more estimates than the industry average to secure the number of sales to meet your business goals.

This may indicate an area of weakness in your presentation at the estimate, or it could mean that you are not adequately pre-qualifying your estimates before going out.

As a coach, I offer suggestions and test and track results until we make the appropriate adjustments.

Pro Tip: You should track your numbers whether you have a business coach or not.

Not sure where to start? We have a complete YouTube video on knowing your numbers here.

Another number I have clients track is the number of leads it takes to set an estimate. If it takes more leads than the industry average, we look at how they qualify estimates on the phone or the quality of the lead coming in.

If the quality of the lead is off, we evaluate marketing numbers — another area I have my coaching clients track.

As I said, your numbers will reveal areas of strength and weakness that I use to help you make adjustments in your business to achieve the results you're hoping for.


The next way a business coach can help your decorative concrete business is to help you set and achieve your goals, whether growing your business, increasing your profits, or improving your work-life balance.

At Decorative Concrete Engine, we try to get down to the actual reason you got into the business, to begin with. I take you through a guided conversation that will uncover your motives and what you want the business to do for you.

We aim to get you out of working for the business and into working the business to achieve your goals.

Most goals are tied to some financial goal, so we link tracking your numbers with your financial goals.

Each business owner is unique, and applying a one-size-fits-all approach to your business would be foolish.

For example, if your main goal is to be off work every Friday afternoon so you can always make your kid's sporting events, your financial and work-life balance goals need to be combined for what we like to call a life well-lived.

As your business coach, we'll work together to ensure it becomes a reality.


Finally, a business coach can provide an outside perspective and valuable insights to help you make better decisions and avoid common pitfalls.

I get it. You're busy running your business and so close to it all you can't see the adjustments that would make a world of difference.

Through ongoing conversations, we can often pick up on the nuances being overlooked because you are overwhelmed with the day-to-day.

You can't see that laying out your week differently will mean that you have time for estimates, show up to those estimates on time, and are professionally dressed to do it.

You don't realize that scheduling work out in advance allows you to adequately control your inventory and get material in without additional express shipping costs.

These are just some of the patterns and pain points I've helped my Decorative Concrete Engine clients identify and resolve.

As we talk about your specific circumstances, we will uncover your patterns, understand your frustrations, and offer the outside perspective needed to coach you through systems and procedures to alleviate or minimize those pain points.


Here's that bonus tip for those of you who don't need a business coach. Especially one who tells you things you already know.

You may be someone who says, "I know how to do that." But as a business coach, my question is, "Well, have you?"

It's not that you don't know HOW to do all I've just discussed, but you need the accountability to get it done.

I suggest you look at business coaching like an upgraded grinder. Sure, you can get the job done with the grinder you have — and do quality work, too. But with the upgraded grinder, you can do the job more efficiently.

Business coaching is an investment, but it's money well spent.


You now have three reasons why hiring a business coach could be one of the best decisions you make for your decorative concrete business.

So if you're a decorative concrete contractor who wants to take your business to the next level, consider hiring a business coach. And if you've found the free information we provide monthly on our YouTube channel and blogs valuable, we'd like you to hire us. Click here to start the conversation.

With the proper guidance and support, you can achieve your goals and build the business of your dreams. We're here to help.

And when you click the link HERE for our preferred client relationship management system to track your number, there's a free trial for you. (If you are a CTi Dealer, use THIS LINK instead so that the emails and the products are pre-loaded.)

If you're ready to launch or re-launch your decorative concrete business, we'd love to be your partner for success, whether it's investing in our online course or opting for custom coaching.

Be sure to subscribe to our YouTube channel for more tips to launch and propel your decorative concrete company forward. And sign up for our email list below so you never miss new targeted advice for launching and optimizing your decorative concrete business. 

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